What is the recommended format when pitching an idea?

The recommended format of "What, Why, How" is effective in pitching an idea because it clearly lays out the essential components that an audience needs to understand and engage with the proposal.

Starting with "What" provides clarity on the idea itself, establishing a solid foundation for the discussion. This enables the audience to grasp the key concept before diving deeper.

Following with "Why" is crucial as it addresses the significance or relevance of the idea. This portion highlights the problem the idea aims to solve or the opportunity it seeks to capitalize on. By emphasizing the rationale, you can capture the audience's interest and foster emotional engagement.

Concluding with "How" explains the execution or implementation plan. This gives the audience a clear understanding of the practical steps that would bring the idea to fruition, demonstrating its viability and grounding the concept in reality.

This sequence effectively structures the pitch, making it logical and persuasive, which is essential in convincing stakeholders or decision-makers.