What is a good strategy to maintain a friendly tone in business emails?

Using simple language is an effective strategy for maintaining a friendly tone in business emails because it promotes clarity and ensures that the message is accessible to a wide audience. When the language is straightforward, it invites open communication and reduces the likelihood of misunderstandings, which can foster a more relaxed and friendly interaction. Simple language is often perceived as more approachable and less intimidating, encouraging a collaborative atmosphere.

Additionally, simple language typically conveys warmth and friendliness, making it easier for the recipient to feel comfortable and engaged. In contrast, advanced vocabulary, jargon, and formal language can create distance between the sender and recipient, potentially making interactions feel rigid or overly formal instead of warm and inviting.