If Bob follows the building blocks of communication, which action is INCORRECT?

The action of meeting with the client to discuss preferred visuals for the presentation does not align with the foundational communication principles typically emphasized during the initial stages of communication planning. Instead, a strong emphasis is placed on understanding the audience, the message, and the context in which the communication will take place.

Meeting to understand the intended audience ensures that the content will be tailored effectively to resonate with those who will receive the message. Discussing the message itself is critical to clarify the core ideas that the client wants to convey, ensuring that the communication is focused and relevant. Additionally, comprehending the context, including situational factors and the environment in which communication occurs, is essential for effective delivery.

While discussing visuals is important in the later stages of preparing a presentation, it should not precede these foundational elements. Prioritizing audience understanding, message clarity, and context sets a solid groundwork for effective communication, making the discussion of visuals less critical at that point in the process.