How much time should be budgeted for your top two most valuable activities (MVAs)?

The suggestion to budget at least 40% of your time for your top two most valuable activities (MVAs) recognizes the importance of prioritization in effective time management. By allocating a significant portion of your time to MVAs, you can ensure that you are focusing on tasks that yield the greatest benefits and contribute most significantly to your goals.

Starting with a target of 40% is practical; it allows room for flexibility while encouraging you to consciously set aside time for essential activities. This approach fosters a disciplined mindset where you evaluate and prioritize your time based on where it can be most impactful, working towards efficiency and effectiveness in your role.

The other options might suggest extremes or a lack of planning, which could divert attention from the structured approach needed to manage time effectively. For instance, not budgeting time might lead to unproductive habits, spending all your time on MVAs can lead to burnout, and an even split without consideration of the value of each activity could neglect the priority that certain tasks deserve.